September 29, 2006 • 10:27 am
The fragmentation of audiences presents new challenges for news editors. Content is now consumed by different audiences through different media, presenting all sorts of editorial dilemmas.
In the past, you could be fairly sure who your readers were. But as Edward Roussel, the online editorial director of UK’s Telegraph newspaper, explained in a speech on Thursday, this is no longer the case.
“Groups like ours that are used to having a one-size-fits-all strategy where you know that the competitor is The Guardian or The Times, now need to think far more carefully about who are the audiences, plural, that they’re targeting, and then look at each of those audiences and determine who your competitors are on an audience-by-audience basis,” he said.
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Filed under: newspapers, online
September 28, 2006 • 10:44 pm
Filed under: BBC, broadcast
September 27, 2006 • 9:27 am
How about this for a newspaper front page?
This is what happened to The Independent newspaper in the UK when it had Giorgio Armani edit for a day.
The Innovation International Media consultancy poses a series of good questions in its blog post on this.
“Do we need celebrities to improve the sales of newspapers?”
“What if we replace current editors not justy one day but a full week?”
“What if we do the same replacing newspaper designers with the iPod or Nokia designers?”
Is this a recipe to save newspapers or destroy them?
Filed under: newspapers
September 26, 2006 • 5:18 pm
Filed under: newspapers, video
Newspapers are going through an intense period of soul-searching, with articles appearing just about every day about whether print will survive in an internet age.
One of the more balanced pieces is in this week’s Time magazine by US commentator Michael Kinsley.
In the article, he makes a difference between the future of newspapers and the future of journalism.
“The “me to you” model of news gathering – a professional reporter, attuned to the fine distinctions between “off the record” and “deep background,” prizing factual accuracy in the narrowest sense – may well give way to some kind of “us to us” communitarian arrangement of the sort that thrives on the Internet.”
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Filed under: newspapers, online
September 25, 2006 • 9:38 am
What gear do you need if you want to be your own TV reporter? You should have a look at the equipment that Kevin Sites carries with him when on assignment for Yahoo.
The list of equipment is surprising compact and reflects how technology can help a journalist to tell a story.
This is how Yahoo explains the concept: “Kevin Sites in the Hot Zone is news reporting for the new millennium – a nexus of backpack journalism, narrative story-telling techniques, and the Internet, designed to reach a global audience hungry for information.”
Filed under: multimedia, multiplatform journalism
September 22, 2006 • 3:52 pm
The idea of a video journalist working for a newspaper may sound like a contradiction in terms. But as newspapers offer increasing amount of video on their websites, there is a growing need for journalists with broadcast skills.
The Online Journalism Review has an illuminating interview with Travis Fox, one of the seven video journalists employed by the Washington Post.
When Fox started producing video for the Post’s website in 1999, few were watching, not even his editors on the website. But as he says in the interview, this allowed him to experiment and find out by trial and error what worked and didn’t work online.
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Filed under: multimedia, multiplatform journalism, video
September 21, 2006 • 5:08 pm
An experiment in citizen reporting has received a major boost from Reuters.
The news agency has given US$100,000 to NewAssignment.net. The project is the brainchild of Jay Rosen who teaches journalism at New York University. It aims to bring together amateur and professional journalists to produce investigative reports.
Announcing the grant on his blog, PressThink, Rosen said the money from Reuters would underwrite the costs of hiring the project’s first editor, who will start in early 2007.
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Filed under: citizen journalism
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