Reportr.net

Thanks to the CBC blog for alerting us to the release of the CRTC report on the future environment for broadcasting in Canada.

According to the report, available in full here, the Canadian broadcasting system has yet to feel the impact of new media.

“The record of this proceeding confirms that Canadians’ use of new audio-visual technologies continues to grow significantly and, for younger Canadians in particular, represents a shift in media consumption patterns. Nevertheless, the majority of submissions suggest that, to date, any negative financial impact on the broadcasting system caused by such changes in media consumption patterns has been marginal.”

But the report does acknowledge that things are changing. For example, it says that while podcasting has yet to take off, it is increasing in popularity, especially among younger Canadians.

This is hardly surprising. After all, this is a generation growing up with Google, YouTube, Flickr. This is what media means to them. Mainstream TV and radio are not going to disappear overnight, but the shift in media consumption will gather pace in the coming years.