The BBC has finally got the go-ahead to offer its programmes for download over the internet.
But it has not got everything it wanted. The BBC Trust only greenlighted the iPlayer project after imposting some significant restrictions. The reason, concerns about the market impact. In other words, it listened to the BBC’s commercial competitors.
Some of the limitations make sense, such as only letting people store a programme for 30 days instead of 13 weeks. A longer window would have obvious implications for DVD sales and for rebroadcast on commerical channels.
And the trust also insisted that the BBC work to offer its download service with other operating systems, like OS X or Linux, rather than just Microsoft.
Some of other restrictions just don’t add up. Only programmes “with a distinct run, with a beginning and end, and a narrative arc or those which are landmark series with exceptionally high impact”, will be able to be “stacked”.
What this means is that the some shows will be able to remain on a computer beyond the standard seven-day window. Every episode of a “stacked” series would be made available until a week after transmission of the final installment.
But download an episode of Eastenders or Top Gear and you’ll have to watch it within seven days of transmission. This is bound to just cause confusion about the public.
And the BBC Trust has ruled that the corporation will not be able to offer free podcasts of classical music concerts. This despite the fact that there is an appetite from the public – a trial in 2005 offering Beethoven’s symphonies were downloaded more than a million times.
As more broadcasters look to offer their programmes on-demand, the BBC is going into this battle with one hand tied behind its back.
The BBC Trust needs to accept that the internet has created a whole new medium. The BBC needs to be allowed to be progressive and aggressive in establishing a presence in this new medium, or risk being irrelevant in the future.
How do you reach a generation who plays video games and doesn’t read newspapers? Easy. Bring the news to them.
A heads-up to everyone who is interested in the changes taking place in journalism. Harvard University’s Neiman Foundation for Journalism has released the 
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