Reportr.net

How do you reach a generation who plays video games and doesn’t read newspapers? Easy. Bring the news to them.

This is what Nintendo and AP are doing in what PaidContent describes as “an interesting though not-a-game-changing deal.”

Gamers who have snapped up Nintendo’s new Wii console will be able to read national and international news, sports, arts and entertainment, business, science/health and technology.

In the words of Nintendo of America President Reggie Fils-Aime:

“What Wii has done for video gaming, we hope it will also accomplish for news. Just by pointing at your TV screen, you become your own interactive editor, instantly accessing the latest headline stories, whether they originate in Kansas City or Kyoto.”

The most interesting aspect of this is how gamers will be able to access the news. Instead of opting for a list or text-based interface, the news feed has a “Globe” function. It means you can use the Wii remote to point and zip around the globe to get to stories.

It seems a good way of making news accessible to a point and click generation who has been reared on a diet of visual stimulation.