The main commercial news broadcaster in the UK, ITV News, has jumped on the citizen journalism bandwagon.
It has launched a project, dubbed Uploaded, which lets people post photos or video clips ITN’s site responding to a “debate of the day” set by the broadcaster
According to ITV news editor, Deborah Turness:
Other TV services such as reality shows have connected with viewers but news has remained a one-way street in a two-way world
Looking at the detail of the initiative, it is clear that this is a very narrow street. ITV News will decide what the audience should be talking about. And how much air time is it going to give to material from the public? Well, the Uploaded segment within the news bulletins is likely to be about 60 seconds.
As Paul Bradshaw points out, ITV’s approach is “the old ‘charitable gesture’ approach to citizen journalism”. Here’s his suggestion for ITV News:
Stop recycling old formats for new media. Stop treating the audience’s contribution like an ‘And Finally’ section. Start understanding how interactivity works: it’s about giving control to the user. Giving control over subject matter. Giving control over time. Giving control over ranking. I’m not suggesting getting rid of editorial roles entirely, but if you’re going to do something like this, for God’s sake do it properly.
It is frustrating to see how mainstream media is trying to incorporate material from the public, without understanding that this is about sharing control of the news agenda. It is about moving from a “we write, you read” model, to one where news organisations work with audiences to provide a more rounded view of the world.
Filed under: Web 2.0, broadcast, citizen journalism, journalism, user-generated content
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