Google has taken a major step into becoming a publisher of news. It is now hosting news stories on its Google News site, rather than just linking to the websites with the material.
The deal covers five major news services: AP, Agence France-Presse, the UK Press Association and the Canadian Press. Here’s an example of what a CP story looks like on Google. It is very simple and clear, with no ads but with links to related news stories.
At the moment, there doesn’t seem to be a way of just getting an agency’s stories all on one page. Going to canadianpress.google.com just takes you back to the Google homepage.
Even so, some new websites which rely heavily on agency copy may have cause to be concerned. As an AP story on Forbes says:
It could diminish Internet traffic to newspaper and broadcast companies’ Web sites where those stories and photos are also found – a development that could reduce those companies’ revenue from online advertising.
Google’s response is that while some publishers may lose traffic, “it will allow more room for their original content”.
The message is clear. Start building up your original content, be distinctive, offer something that readers cannot find elsewhere, rather than simply filling up your news site with recycled agency copy
Filed under: Canada, Google, innovation, internet, journalism

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