News editors are slowly realising that video on the web is not TV. And interestingly, it is often newspapers that are leading the way.
In this clip on Beet.tv, Vivian Schiller, general manager at the NYTimes.com, explains how she had to unlearn much of what she knew about video journalism after years in TV news at CNN and Discovery.
For example, TV folks try to avoid having a talking head, but this works well online. On TV, most reports have a narrative, with a beginning, middle and end, whereas online you want to get right to the point quickly.
Earlier this year, the BBC News website ran a trial producing bespoke video, rather than simply rebroadcasting TV reports. It found that these videos, created to run alongside stories, proved far more popular than regular TV pieces.
One key differences was the nature of the web videos. Regular TV reports work on the principle of “tell me the story”, with the reporter as the narrator. Online, most people will already know the story, or can read it. Instead the video should “show me the story”.
(Via Howard Owens)
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Filed under: BBC, television, video , NYTimes, Vivian Schiller
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