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Making sense of the intersection between media, society and technology

The perfect headline to lure readers

Headlines for the web need to make sense on their own, as people often access sites via RSS feeds.

I wonder how many people were puzzled, amused, shocked or disappointed by the headline on this BBC science story:

BBC News headline

Perhaps it is no surprise that at the time of writing, this was the most e-mailed and most read story on BBCNews.com.

Filed under: BBC, internet, journalism , , ,

One Response

  1. fcoelho says:

    Very funny.

    Thank you for sharing.

    :)

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