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ONA seeks to tap collective wisdom of members

In his opening remarks at the Online News Association annual conference in Washington DC, ONA president Jonathan Dube described online as a growing, innovative medium, at a time when other mediums are struggling.

As the association heads into its 10th year, Dube outlines the priorities – money and members.

Attracting more funding and more members is an obvious aim for any professional group.

But more significantly, the ONA wants to “tap the collective wisdom” of the 1,500 members.

A key part of this will be the relaunch of the ONA website in the fall with more online tools such as blogs and wikis that allow for greater participation of the members.

Currently the ONA website is built on largely a broadcast model. But there are already signs this is changing, with an ONA online forum, podcasts and Twitter channels.

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