Even though the history of social media can be traced back to the 1970s, it wasn’t until a few decades later that they gained true popularity. Nowadays, social media platforms have reached 4.76 billion (!) users worldwide and account for over one-third of the total time we spend on the Internet.
Interestingly, the whole purpose the social media was created for - keeping in touch with friends and family - is slowly losing ground in favor of something quite different: news consumption.
The time...
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