The BBC’s User Experience and Design team published its research into how people consume media in 2008 as a single visual summary rather than a written report, with a large downloadable poster version.
Two findings came through. A lot of people felt overwhelmed by the amount of choice available to them. And people mixed and matched old and new technologies to fit their own lives, rather than replacing one with the other in the way a technology roadmap would predict.
The format was part of the argument. A team studying how audiences deal with an excess of material chose not to add a long document to the pile, which is a more pointed decision than it looks.